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for editing your videos.

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Grant Cardone

Ali Abdaal

Chris Williamson

Pictory

1 star rating icon
3.7
out of 5 (
378
reviews)

Pictory.ai is an AI tool that turns scripts or long videos into short, branded clips—perfect for content repurposing.

About

Pictory

Pictory.ai turns your written content into video—no camera required. Drop in a blog post, script, or long-form video and it builds a complete piece using AI voiceovers, stock footage, captions, and smart scene editing. It’s built for marketers, bloggers, and business owners who need video content but don’t want to be on camera. It’s a solid solve for the “I have words but no footage” problem.

That automation comes with a trade-off: generic stock visuals and flat narration can creep in if you don’t step in and personalize. The AI’s stock selection might miss your brand tone, and the voiceovers can feel a little robotic. For best results, you’ll want to customize with your own visuals or sprinkle in branded b-roll. If you're after scale, Pictory delivers. Just know it works best when you bring your own creative seasoning to the mix.

Learn more about

Pictory

Zubtitle

1 star rating icon
3.7
out of 5 (
27
reviews)

Zubtitle is a video captioning tool that helps creators add subtitles, headlines, and resize videos for social media.

About

Zubtitle

Zubtitle keeps it simple: your videos need captions, and most people watch with sound off anyway. Upload your video, let it transcribe, tweak the captions if needed, and choose from their pre-made styles. Throw in some headlines, progress bars, and resize for different platforms—done. It’s the no-nonsense approach to making your videos social-media ready with captions.

But here’s the thing—simple means simple. You won’t find cinematic transitions, layered b-roll, or more nuanced editing tools like fine trimming. It does captions and basic optimization, period. If that’s all you need, you’ll love how fast it is. If you’re chasing storytelling depth or a more polished final product, this probably won’t be your endgame editor.

Learn more about

Zubtitle

Submagic is a better alternative

Submagic is the better alternative to Pictory & Zubtitle. Video editing done in 3 clicks, saves you time. Edit 3 videos for free.

Submagic is the better alternative to Zubtitle. Video editing done in 3 clicks, saves you time. Edit 3 videos for free.

Submagic is the better alternative to Pictory & Zubtitle. Video editing done in 3 clicks, saves you time. Edit 3 videos for free.

Google Global Review : 4.9/5Trustpilot Global Review : 4.8/5G2 Global Review : 4.9/5

Trusted by 100+ Top Creators

Grant Cardone

Ali Abdaal

Chris Williamson

Overview of Pictory Vs Zubtitle : Transforming Long Videos into Viral Shorts with AI

Pictory

Pros & Cons

Pros

Cons

  • Creates videos from text/URLs easily
  • AI automation for visuals, voiceovers, subtitles
  • Getty Images integration
  • Limited advanced editing options
  • AI errors need manual correction
  • Requires stable internet

Pictory

Pricing plans

Plan

Cost

Starter
$19
Professional
$39
Teams
$99

Pictory

Reviews

Default user avatar icon
Katisha Burt
1 star rating icon

I was able to navigate throughout the platform fairly easily. I loved the process, but the only thing I didn't like was the watermark at the end of my videos...almost forces you to pay for a plan. Other than that I've already told others about Pictory.

Default user avatar icon
Cromaidz Productions
1 star rating icon

The interface is easy to navigate but AI video in general has a long way to go. It generates very generic images but if you work with it you can make it work.

Default user avatar icon
Carlo Maggitti
1 star rating icon

It could have a huge potential,but it is full of bugs,it is very slow,you can't work with it,even the simplest things don't work.

Zubtitle

Pros & Cons

Pros

Cons

  • Quick caption and branding addition
  • Easy brand customization with colors and fonts
  • Optimized for short-form social engagement
  • Limited to captions and basic editing
  • Variable transcription accuracy
  • Fewer advanced AI features

Zubtitle

Pricing plans

Plan

Cost

Bootstrapper
$0
Guru
$19
Agency
$49/mo

Zubtitle

Reviews

Default user avatar icon
Claud cunningham
1 star rating icon

Very easy to use. You get two free video credits with their watermark. You have the option to upgrade straight away or you can trial it using the credits

Default user avatar icon
Elysia V
1 star rating icon

The ease of use for Zubtitle is incomparable. And trust me, I have made some comparisons.

Default user avatar icon
Ken I.
1 star rating icon

It is very quick and easy to enhance our videos to a social media format, with headline and clear subtitles. I wish it was easier to change the colors.

Submagic is a better alternative

Submagic is the better alternative to Pictory & Zubtitle. Video editing done in 3 clicks, saves you time. Edit 3 videos for free.

Submagic is the better alternative to Zubtitle. Video editing done in 3 clicks, saves you time. Edit 3 videos for free.

Submagic is the better alternative to Pictory & Zubtitle. Video editing done in 3 clicks, saves you time. Edit 3 videos for free.

Google Global Review : 4.9/5Trustpilot Global Review : 4.8/5G2 Global Review : 4.9/5

Trusted by 100+ Top Creators

Grant Cardone

Ali Abdaal

Chris Williamson

Frequently asked questions

How does an AI clip maker work?

Can AI-generated videos be monetized on YouTube?

How do I add a text-to-speech voiceover?

How does text-to-video AI work?

How to switch the AI Avatar’s voice category?

What are the top AI tools for generating video clips?

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