Imagine you are an entrepreneur. You stumbled upon a potential investor in a coffee shop. You only have 60 seconds to convince them to invest.
You will need 3 things: clarity, impact and a call to action. The exact mix to make your short form videos go viral in 2024. Much like a well-crafted elevator pitch, the success of short-form videos lies in their conciseness and ability to captivate quickly. 😎
It's a world where you need to be short and sweet or risk fading into the background of digital noise. Join us as we break down how to make short form videos go viral, where every second counts and the impact is as swift as an elevator ride.
What is Short-Form Video?
Short-form video is content characterized by its brief runtime, typically from a few seconds to one minute.
Think of it as bite-sized bits of entertainment, information, or inspiration designed for consumption on the go. Vine invented short form videos and then reinvented by TikTok and Snapchat.
Key features of short-form videos include:
- Length: Usually less than 60 seconds, though some platforms might accept slightly longer formats.
- Format: Primarily vertical video, optimized for mobile devices.
- Content: Short-form videos can encompass everything from comedy skits and musical snippets to educational tutorials, product demos, and motivational quotes.
- Engagement: The key to how to make short form videos go viral is hooking viewers in the first second and leaving them wanting more, encouraging them to like, share, and follow the creator.
- Platforms: Popular platforms for short form videos include TikTok, Instagram Reels and YouTube Shorts.
Why Choose Short-Form Video?
In 2015, there was a widespread commotion over the fact that humans had less attention span than goldfish, which was false. 😉
Instead, recent studies have shown that there are different types of attention and some activities keep the human brain more focused than others. Let’s call it selective attention. Thus, the success of short-form videos doesn’t come from a shortened attention span but rather from an attention trend and busy people.
Efficient Use of Limited Time
Nowadays, time is a precious commodity. Short form videos offer an efficient means of content consumption. How to make short form videos go viral? It could be as easy as to see little time as an opportunity.
Busy people can stay informed, entertained, or connected without needing extended periods, fitting seamlessly into the quick breaks or small amounts of available time throughout their day.
Short Form Videos Equals Higher Engagement Rates
Let’s be honest. You will more likely share a funny YouTube Short than an entire 2-hour podcast episode about the fall of the Roman Empire.
Instant gratification and dopamine peaks. Dopamine, recognized as the “motivation neurotransmitter,” is the biochemical catalyst that pushes us to pursue short-term rewards, whether in the form of food, social validation, or viral videos.
This video content gives us that immediate pleasure we want to share with others. This is one of the secrets to how to make short form videos go viral. Users are likelier to watch, like, comment, and share short videos, increasing visibility and potential virality.
Brand Marketing Effectiveness
Nothing screams louder “effective marketing campaign” than an end-user buying your product.
88% of people report being persuaded to purchase a product or service after viewing a video from a brand. More specifically, if that video is a short one.
Brands have the strategic capability to tap into the potential of short-form videos to broadcast their marketing campaigns. This format stands out as a vibrant and effective channel, empowering brands to deliver vital information, endorse products or services, and strengthen brand identity.
Cost-Effective and Versatile
Traditional marketing doesn’t think about how to make short form videos go viral as often is about renting a billboard in Times Square – flashy, impactful BUT with a price tag that could bankrupt a small nation.
Short-form videos present an affordable option for brands and content creators. The streamlined production process, facilitated by tech innovations and user-friendly editing tools, significantly reduces the financial barriers to creating high-quality video content. 🚀
This video format is so versatile that you can simultaneously use it for several campaign goals. Whether the objective is to heighten brand awareness, drive sales, or foster community engagement, short-form videos have it all!
Accessibility and Global Reach
Knowing how to make short form videos go viral guarantees global engagement by transcending language barriers, allowing content to resonate with audiences worldwide.
This unique attribute aligns seamlessly with the contemporary ethos of inclusivity, breaking down linguistic boundaries and fostering a sense of connection among diverse cultures and communities. Tools like Submagic play a crucial role in enhancing accessibility.
Submagic empowers content creators to add subtitles in over 48 languages to their short-form videos. This groundbreaking feature breaks down language barriers and caters to individuals with varying hearing impairments.
How to Make Short Form Videos Go Viral? 12 Effective and Easy Tips
Creating short-form videos that go viral involves a combination of creativity, strategy, and understanding current trends. Remember that the social media landscape is ever-changing, so staying updated on the latest trends is essential. 👍
Here are 12 tips for creating viral videos:
Get to Know Platform Algorithms
Content creators can be tempted to post the same video on TikTok, YouTube and Instagram. It saves time, right?
Yet, it’s not the most advisable thing to do to get to the bottom of how to make short form videos go viral. Each platform operates on unique algorithms determining what content to display to users.
Also, engagement and watch rates can significantly vary across these platforms. A Social Insider study shows some key insights regarding these rates.
- Engagement Rates: To know how to make short form videos go viral, you must understand engagement. TikTok's engagement was significantly higher compared to YouTube Shorts, which scored the lowest engagement levels. Also, TikTok has 2x more comments than Reels and Shorts.
- Watch Rates: While TikTok is the most successful platform, it doesn’t record the highest average watch rate. Videos that capture attention within the first few seconds stand a higher chance of going viral.
- Example: The “Renegade” dance trend is a notable example. Creators like Charli D'Amelio gained widespread recognition through this trend, showcasing the platform's power to propel users to fame through engaging content.
- Engagement Rates: Instagram Reels came second in the engagement race. To understand how to make short form videos go viral, keep in mind that TikTok primarily focuses on generating views, whereas Instagram is more follower-centric.
- Watch Rates: Instagram Reels took the gold for this metric. People post less on Instagram than on TikTok, increasing the chances of users staying longer watching the content. Overall, there is less spam and less scrolling past.
- Example: The “Transition” trend on Instagram Reels, where creators showcase seamless transitions between scenes, gained traction. Creators like Candidly Chan (@candidlychan) are experts in making smooth outfit transitions.
- Engagement Rates: YouTube Shorts didn’t make it. It stands out as the least performing one. Yet, YouTube Shorts gets the same percentage of comments as Instagram Reels.
- Watch Rates: Shorts also came last in the watch rates.
- Example: Daniel LaBelle has a YouTube Shorts with over 1.4B views, translating into 1% of the world population. To date, it’s the most viewed viral YouTube Shorts.
Simply, the formula for going viral would be:
TikTok > Instagram Reels > YouTube Shorts
Tailoring your short-form videos to align each platform can significantly enhance your knowledge of how to make short form videos go viral. As Social Insider concludes:
TikTok is a one-to-go entertainment platform catering to a broad audience seeking engaging and lighthearted material. Instagram Reels benefits educational content, particularly product videos, due to its higher watch rate. Yet, don’t forget YouTube has reached 2.7 billion monthly active users.
Know Your Audience
Knowing your audience is vital to creating short-form video content that will resonate and potentially go viral in 2024. Different platforms attract different demographics:
TikTok: Home to Gen Z. Think of quick cuts, trending sounds, humor, challenges, and dance routines.
Instagram: Millennial central. Think curated aesthetics, longer-form storytelling through photos and Stories, community building around shared interests, and personal branding.
YouTube: A diverse, global audience. Gaming, vlogs, explainer videos, DIY tutorials, lifestyle content, and comedy sketches.
But understanding the platform demographics is just the first step. Follow the other 3 steps.
- Demographic Insights: To control how to make short form videos go viral, consider the demographics of your audience, including age, gender, location, and interests.
- Analytics Tools: Platforms like Instagram, TikTok, and YouTube offer analytical tools for demographics, location, and engagement metrics. Analyzing these data points helps you understand who is watching your content.
- Engagement Metrics: Analyzing the type of content that receives the most engagement can provide insights into audience preferences.
- Engage in conversations: Don't just post and disappear. Respond to comments, answer questions, and participate in discussions. This two-way communication helps you build relationships with your audience and learn what they like.
Keep It Short
Short-form videos are not about cutting corners but telling a compelling story in a limited timeframe.
This type of video format is often consumed on smartphones during brief intervals, such as commutes or short breaks. How to make short form videos go viral? Easy. Creators must fit their content within a condensed timeframe.
Another option is using a short-form video to offer a sneak peek into the most interesting parts of a podcast episode, prompting viewers to go and watch the full episode. Short form content can leverage long form content.
There is just 1 main reason you should always be on top of trends. Both users and algorithms love them. 🧡
Trendjacking taps into the collective buzz of the moment, making your content instantly relatable and engaging. Viewers are already primed for the topic, making them more likely to stop, watch, and participate.
Algorithms favor content that aligns with trending topics. You increase your discoverability by incorporating relevant hashtags, sounds, and themes. One famous TikTok trend was showing parents vs. their children with a retro filter.
Use Great Captions/Subtitles
Adding captions or subtitles to short videos is one of the latest social media trends and one of the how to make short form videos go viral secrets.
Including captions not only enhances accessibility but also transforms the viewing experience, making content more engaging and shareable. To truly stand out in the sea of content, you need tools like Submagic.
Turn your videos into captivating conversations with Submagic. You can forget about typos and misinterpretations with this cutting-edge AI technology. Customize and tailor captions' style, font, and placement to integrate seamlessly with the video's aesthetic.
Use an Attention-Grabbing Thumbnail
The thumbnail is the first visual element viewers see. 👍
Many creators believe thumbnails give a boost to their videos. However, this is a misconception. Thumbnails do not impact the algorithm directly; they influence viewer behavior.
The algorithm will respond to this user behavior, potentially promoting the video based on the viewers' new interaction patterns and effectively cracking the code of how to make short form videos go viral.
A good thumbnail encapsulates your video's essence in a single image. Keep your thumbnail focused on the main element of your video and use minimal text for maximum impact. Remember, your thumbnail is not just a picture; it's a promise.
Create Relatable Content
Skincare routines of beautiful women with clear skin using serums and creams are everywhere. But what about those women with acne or other skin conditions that are just as gorgeous as the others?
This is where you can find a niche. Showcase authentic, real-life moments. Audiences appreciate genuine content that reflects the ups and downs of everyday life.
Tap into shared human experiences that resonate across diverse audiences. Whether it's common challenges, emotions, or day-to-day situations, creating content around universal themes makes it relatable to a broader audience.
Grab Attention with Transitions, B-Rolls & Emojis
This is a great trio to make short form videos go viral.
Transitions are visual bridges between scenes that enhance the overall flow of your video. B-Rolls are supplementary clips that enrich your storytelling by providing additional context or visual interest. Emojis are a universal language that adds an emotional layer to your short-form videos.
And Submagic has them all. Submagic integrates Transitions, B-Rolls, and Emojis to effortlessly enhance the visual appeal of your short-form videos, ensuring that each transition is smooth and improved with dynamic B-Rolls and auto emojis.
Sound has the power to evoke emotions and strategically use music or sound effects, plus the tips on how to make short form videos go viral you have learned so far, you can create a more immersive experience, making your content more memorable and shareable.
Submagic's Auto Sound Effects feature streamlines the process of enhancing your videos with impactful audio. From adding background music to inserting sound effects at key moments, Submagic ensures that your videos look nice and sound great. 🧡
Tag Your Posts
Video marketing also benefits from SEO strategies. Effectively tagging your posts with keywords and hashtags is a crucial strategy for enhancing discoverability and maximizing video engagement.
Submagic's Auto Descriptions and #Hashtags feature simplifies this process, ensuring your content is optimized for maximum visibility. Choose keywords that are relevant to your niche or post. Submagic can intelligently generate descriptive text, including key terms that align with your content.
Use hashtags as one of the how to make short form videos go viral tips. Submagic's #Hashtags feature automatically generates relevant hashtags based on your video.
Actively Participate in Your Community
To grow within your Instagram community or on another platform, you must interact with your audience regularly to foster a sense of community and loyalty. Respond to comments, ask for feedback, and make your viewers feel valued.
Also, encourage your community to create and share content related to your videos. User-generated content expands your content library and taps into the networks of those who contribute, increasing the potential for viral short videos.
Consistency is crucial to making short form videos go viral and posting regularly is a fundamental aspect of this strategy.
Social media algorithms often favor accounts that post regularly. By maintaining a consistent posting schedule, algorithms know that your content is active, contributing to increased visibility on users' feeds.
Diversify your content, keep up the quality and enjoy the ride. Some videos may take time to gain traction. Be patient and continue posting even if you don’t go instantly viral.
By prioritizing quality content, genuine engagement, and following the best practices, you've already laid the foundation for success. Embrace the journey of experimentation, refine your content and trust that your passion will attract the engagement you want.
Now, you understand how to make short form videos go viral. With Submagic as your creative co-pilot, you can transform your short-form videos into engaging and highly shareable content that captivates your audience and uplifts your social media presence.