Submagic is a better alternative
for editing your videos.

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Grant Cardone

Ali Abdaal

Chris Williamson

HeyGen

1 star rating icon
4.2
out of 5 (
1362
reviews)

HeyGen is an AI avatar video platform where users type a script to get a video, ideal for marketers and trainers.

About

HeyGen

HeyGen is wild—create professional videos with AI avatars that look and sound real. No camera, no studio, just type your script and pick your virtual spokesperson. You can even clone voices and create videos in multiple languages with perfect lip-sync. It's the future of video production, especially for training, marketing, or any time you need to scale video creation.

But let's talk about the elephant in the room—these are still AI avatars. While impressive, they might not nail the subtle emotions or spontaneity of real humans. Plus, there's the whole ethical thing about deepfakes and digital doubles. Amazing tech, but it might feel a bit uncanny valley for some viewers. What's your take: is the efficiency worth potentially losing that human connection? For authentic human presence without the uncanny valley, consider using real footage enhanced with AI-selected background music and marketing-optimized editing.

Learn more about

HeyGen

Pictory

1 star rating icon
3.7
out of 5 (
378
reviews)

Pictory.ai is an AI tool that turns scripts or long videos into short, branded clips—perfect for content repurposing.

About

Pictory

Pictory.ai turns your written content into video—no camera required. Drop in a blog post, script, or long-form video and it builds a complete piece using AI voiceovers, stock footage, captions, and smart scene editing. It’s built for marketers, bloggers, and business owners who need video content but don’t want to be on camera. It’s a solid solve for the “I have words but no footage” problem.

That automation comes with a trade-off: generic stock visuals and flat narration can creep in if you don’t step in and personalize. The AI’s stock selection might miss your brand tone, and the voiceovers can feel a little robotic. For best results, you’ll want to customize with your own visuals or sprinkle in branded b-roll. If you're after scale, Pictory delivers. Just know it works best when you bring your own creative seasoning to the mix.

Learn more about

Pictory

Submagic is a better alternative

Submagic is the better alternative to HeyGen & Pictory. Video editing done in 3 clicks, saves you time. Edit 3 videos for free.

Submagic is the better alternative to Pictory. Video editing done in 3 clicks, saves you time. Edit 3 videos for free.

Submagic is the better alternative to HeyGen & Pictory. Video editing done in 3 clicks, saves you time. Edit 3 videos for free.

Google Global Review : 4.9/5Trustpilot Global Review : 4.8/5G2 Global Review : 4.9/5

Trusted by 100+ Top Creators

Grant Cardone

Ali Abdaal

Chris Williamson

Overview of HeyGen Vs Pictory : Transforming Long Videos into Viral Shorts with AI

HeyGen

Pros & Cons

Pros

Cons

  • Realistic AI avatars eliminate filming
  • Fast, no editing skills needed
  • 175+ language support
  • Avatars can feel robotic
  • Free plan has watermark
  • Limited traditional editing features

HeyGen

Pricing plans

Plan

Cost

Free
$0
Creator
$29
Team
$39

HeyGen

Reviews

Default user avatar icon
Brooke Burgess
1 star rating icon

I saw a colleague sharing a Heygen vid and honestly couldn't believe the results - had to try for myself with an extra critical eye. And...wow.

Default user avatar icon
Andy
1 star rating icon

The platform and service keeps getting improved and has not disappointed us. The intuitive UI lends itself to making avatar videos and pictures a breeze.

Default user avatar icon
Ignacio J. Fernandez B.
1 star rating icon

False advertisement. I paid what I believed it was only 39 usd for the team plan and came to be 78 usd instead as they charge per user.

Pictory

Pros & Cons

Pros

Cons

  • Creates videos from text/URLs easily
  • AI automation for visuals, voiceovers, subtitles
  • Getty Images integration
  • Limited advanced editing options
  • AI errors need manual correction
  • Requires stable internet

Pictory

Pricing plans

Plan

Cost

Starter
$19
Professional
$39
Teams
$99

Pictory

Reviews

Default user avatar icon
Katisha Burt
1 star rating icon

I was able to navigate throughout the platform fairly easily. I loved the process, but the only thing I didn't like was the watermark at the end of my videos...almost forces you to pay for a plan. Other than that I've already told others about Pictory.

Default user avatar icon
Cromaidz Productions
1 star rating icon

The interface is easy to navigate but AI video in general has a long way to go. It generates very generic images but if you work with it you can make it work.

Default user avatar icon
Carlo Maggitti
1 star rating icon

It could have a huge potential,but it is full of bugs,it is very slow,you can't work with it,even the simplest things don't work.

Submagic is a better alternative

Submagic is the better alternative to HeyGen & Pictory. Video editing done in 3 clicks, saves you time. Edit 3 videos for free.

Submagic is the better alternative to Pictory. Video editing done in 3 clicks, saves you time. Edit 3 videos for free.

Submagic is the better alternative to HeyGen & Pictory. Video editing done in 3 clicks, saves you time. Edit 3 videos for free.

Google Global Review : 4.9/5Trustpilot Global Review : 4.8/5G2 Global Review : 4.9/5

Trusted by 100+ Top Creators

Grant Cardone

Ali Abdaal

Chris Williamson

Frequently asked questions

How does an AI clip maker work?

Can AI-generated videos be monetized on YouTube?

How do I add a text-to-speech voiceover?

How does text-to-video AI work?

How to switch the AI Avatar’s voice category?

What are the top AI tools for generating video clips?

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