HeyGen

HeyGen's free plan includes 3 videos per month with watermarks-quite limited for active creators. Submagic offers more practical trials with full features and clean exports to properly evaluate the platform.

HeyGen specializes in AI avatars that speak your scripts in multiple languages-impressive technology. For creators using real footage, Submagic enhances with AI captions, smart emojis, and dynamic B-roll that maintains authentic human connection.

HeyGen works for explainer-style content, but AI avatars can feel impersonal on social platforms. For authentic, engaging content, Submagic enhances real footage with viral optimizations and human-centered captions that resonate better with audiences.