Best social media podcasts taking over the internet Best social media podcasts

Best social media podcasts taking over the internet

See the best social media podcasts and their path to their success.

Elie

Content Creator at Submagic 🧡

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The secret behind the best social media podcasts isn’t just that they’re winning on Apple Podcasts and Spotify, it’s the fact that they’re crushing it on Instagram Reels, TikTok, and YouTube Shorts. The best social media podcasts are hosted by industry experts, entrepreneurs, and seasoned strategists who know how to churn out content. With topics ranging from Facebook ads to LinkedIn hacks, these shows offer actionable tips and marketing strategies that keep aspiring content creators tuned in.

Want to know what really sets them apart? Their calculated use of video clips. Each weekly podcast is chopped into snackable content optimized for every social media platform. And that kind of content repurposing is the key to growing your brand.

Here are our top 7 social media podcasts based on content quality, short-form video execution, and their impact on the digital marketing world.

2. The GaryVee Audio Experience

Host: Gary Vaynerchuk (aka GaryVee)
About: Fireside chats, content creation tutorials, influencer marketing talks, and unfiltered business advice from one of the most iconic voices in modern marketing.
YouTube Shorts: YouTube Channel – 100+ Shorts
Instagram Reels: 100+ Reels
Average Views: 500K per Reel / 10-20K per Short
Reviews: Featured in The New York Times, Forbes, and Inc. for pioneering modern marketing
Why it works: Every episode is repackaged into high-energy behind-the-scenes microcontent for TikTok and IG that promotes optimization and hustle culture.

4. The Amy Porterfield Show

Host: Amy Porterfield
About: Formerly Online Marketing Made Easy, Amy offers clarity, systems, and soul to help entrepreneurs scale with less hustle.
YouTube Shorts: YouTube Channel – ~17 shorts
Instagram Reels: 500+ Reels
Average Views: about 20K views per Reel / 800 per Short
Reviews: NYT bestselling author and widely respected in the marketing agency space.
Why it works: Amy’s Reels are polished, professional, reinforcing her role as a marketing expert and mentor.

5. Build Your Tribe

Host: Brock Johnson
About: Geared toward content creators and influencers, the show breaks down how to turn followers into a real community.
YouTube Shorts: YouTube Channel – 100+ Shorts
Instagram Reels: 500+ Reels
Average Views: 25K per Reel / 1K per Short
Reviews: Frequently featured in Canva’s and Later’s blog roundups for best social media podcasts.
Why it works: Brock specializes in short-form-first content marketing, making his Shorts and Reels highly shareable and trend-friendly.

6. Creator Club

Host: Katie Steckly
About: A creative podcast and educational resource for DIY creators, freelancers, and anyone learning SEO, Reels, and social growth strategies.
YouTube Shorts: YouTube Channel – 100+ Shorts
Instagram Reels: 300+ Reels
Average Views: 90K per Reel / 100K per Short
Reviews: Loved by the small business creator community for no-fluff marketing tips
Why it works: The show offers dives into workflow, gear, and Instagram Stories tricks that get repurposed into stylish Shorts.

7. Hashtag Authentic

Host: Sara Tasker
About: A UK-based show for creatives who want growth without losing authenticity. Great for photographers, bloggers, and slow business builders.
YouTube Shorts: YouTube Channel – no Shorts presence
Instagram Reels: 12 Reels
Average Views: 10K per Reel
Reviews: Called "beautiful and soulful" by listeners on Apple Podcasts
Why it works: Sara blends mindset and content strategy in ways that hit with creatives tired of the same old algorithm tricks. She engages her audience through less volume of content and more artistic, meaningful posts that makes her following feel something.

Why their Reels and Shorts work

Each of these podcasts understands the power of visual repurposing. Even the best political podcasts share the same strategy. They don’t just talk about social media strategy; they live it. They use platforms like TikTok, LinkedIn, and YouTube to preview key dives from their audio shows. These micro-moments act as hooks that drive downloads, audience growth, and brand trust.

They’ve figured out that short-form content is no longer optional. It’s the bridge to bring in new audiences from other platforms.

How Submagic helps power the biggest podcasts

Behind every engaging clip is great editing. That’s where Submagic comes in. The biggest names in social media and business rely on Submagic to:

Add perfect auto-captions to their Reels and Shorts
Apply special effects, emojis, and motion captions
Generate show notes and SEO-optimized titles from each episode
Repurpose long-form audio into platform-ready video in seconds

Whether you’re a seasoned marketing strategist or a scrappy content creator, Submagic helps you scale your podcast and turn listeners into lifelong fans.

Want to turn your audio into attention-grabbing video? Try Submagic – the AI tool trusted by today’s most influential creators.

Your content deserves to be seen. Submagic makes it happen.

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About the author

Elie

Content Creator at Submagic 🧡

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