Social media has changed how we communicate and entertain, redefining how organizations, consumers, and individuals interact with the world.
As one of the oldest and most influential video platforms, YouTube is a cornerstone for digital attention.
Going viral on YouTube has become a coveted milestone, demonstrating the ability to captivate audiences, spark conversations and leave a mark on your audience. Mastering YouTube's art becomes not just a desire but a strategic move.
Read on to delve into the best-kept secrets to know how to go viral on YouTube. Let’s get that spotlight!
What’s YouTube Viral Video?
Going viral is in everyone's mouths these days. Yet, what does this title mean?
The term “viral” means that your YouTube video has gained widespread attention and is being shared rapidly across the platform.
When a video goes viral, it transcends the creator's existing subscriber base and attracts a larger audience. The factors contributing to a viral video can vary, often including compelling content, relatability, shareability and effective promotion.
The impact of going viral on YouTube extends beyond just view counts. It can lead to increased subscribers, engagement and visibility for the creator. A creator typically receives 5,000 to 10,000 views per video, of you achieve 100,000 or more views on a new upload, congratulations, you have gone viral!
Break the Internet: How to Go Viral on YouTube
Create Quality Content… That Also Sticks
We are not talking about you making a Christopher Nolan-level movie. These are not the Oscars… yet.
Quality content on YouTube is characterized by several key elements that contribute to a positive viewer experience without necessarily being overly produced. We consider 3 vital elements for quality and memorable content.
- Relevance and Value: Quality content addresses the needs and interests of the target audience. It provides valuable information and entertainment or solves a problem for viewers.
- Authenticity and Connection: Viewers appreciate genuine, relatable creators who connect with them personally.
- Clear Communication: Whether through clear and concise language, well-structured narratives or visually engaging elements, conveying information in a clear way enhances the viewer's experience.
Think Casey Neistat.
His signature? His custom glasses. That’s what makes him authentic. Do you want to hack the code of how to go viral on YouTube? Find your signature!
Understand Your Audience
We can’t emphasize this enough! Otherwise, your audience will migrate to TikTok.
Understanding your audience begins with a keen awareness of the demographics. As for YouTube, the dominant group is millennials, aged 25-34.
Yet, this age range can change across channels, especially in the gaming and technology niche.
YouTube provides valuable analytics tools that unveil crucial details such as age, gender and geographic location. This demographic information acts as a compass, guiding you toward content that aligns with the characteristics of your viewers.
Cross Promote Across Social Media
Speaking about how to go viral on YouTube and avoid your audience migration to TikTok, what if you can achieve the opposite?
Consider this: while there's a prevailing trend of audiences gravitating towards platforms like TikTok for shorter, more digestible content, YouTube creators have the opportunity to arrange a reverse migration, enticing viewers back to their YouTube channels.
You can accomplish this cross migration by applying two strategies:
- Snippets: Crafting teasers tailored for platforms like Instagram and TikTok serve as glimpses for your audience to know what your content is about. It's not just about repurposing content but strategically crafting these short snippets to act as invitations.
- BTS: A secret for YouTube creators to understand how to go viral on YouTube is to offer behind-the-scenes glimpses, fostering a sense of exclusivity and connection with their audience. This backstage pass humanizes the creator and creates a narrative thread that weaves seamlessly between platforms.
Optimize Video Titles and Thumbnails
One of the elements that creators need to remember is attracting your audience AND the algorithm.
To optimize is to refine, to fine-tune with a strategic precision to catch the algorithmic for it to push you to the recommendation page.
Optimizing titles and thumbnails is a great way to guide viewers to your YouTube content. These elements increase the likelihood of clicks and serve as the foundation for a viewer's journey into your content.
An example to apply to explore how to go viral on YouTube:
Consider the video titled “The Power of Simplicity: A Minimalist's Guide to Life.” The title sparks curiosity by highlighting a transformative concept while incorporating keywords like “minimalist” for search engine optimization (SEO). The accompanying thumbnail, perhaps featuring a serene minimalist setting, can visually encapsulate the essence of the video.
Hook Viewers Early
You are busy and your viewers are too. Make their digital experience easier!
A well-crafted hook happens in the first few seconds, designed to prompt the viewer to think: “I need to see more.”
A travel vlog can open up with a breathtaking aerial shot of an exotic destination, accompanied by a statement, “Ever wondered what it's like to explore the hidden gems of [Destination]? Today, we embark on a journey that will redefine your travel bucket list.”
This opening sets the tone, leaving no room for the doubt of what this video is about. To know how to go viral on YouTube, you must be concise!
Add Captions and Subtitles
Incorporating captions and subtitles into your YouTube videos should be a standard strategy by now if you want to keep the audience attention.
Findings from PLYMedia's research indicate that videos with captions witness a substantial 40% flow in viewership. Viewers are also 80% more inclined to watch an entire video when provided with a closed-caption option.
If you are still not super convinced, let’s review some other benefits:
- Embedding captions and subtitles break down barriers for individuals who are deaf or hard of hearing, allowing for these communities to be vital for you to explore how to go viral on YouTube.
- Captions and subtitles are a powerful tool to enhance the user experience. Viewers often engage with content in spaces where they can’t turn on audio. Text-based erases this limitation.
- Google can’t watch your video, but it can read it. By providing a textual transcript through captions, you offer searchable content. This improves your video's search engine optimization (SEO) and broadens its visibility across different search queries.
Stay Timely and Ride Trends
As any other app that needs updates to satisfy customers’ desires, you must also be on top of trends to go viral on YouTube.
Remaining current and aligning content with trending topics is a strategic imperative that enhances the discoverability and relevance of your YouTube video within the expansive digital landscape.
Crafting content around trending topics capitalizes on organic digital conversations. Whether leveraging popular hashtags, addressing viral challenges or incorporating timely references, such content aligns seamlessly with the ongoing narrative.
Commitment is a routine and you must make posting on YouTube one of them.
Regularly producing content keeps your channel vibrant and dynamic. A consistent upload schedule signals reliability to your audience and helps build and retain a loyal subscriber base.
Building a loyal subscriber base is vital to understand how to go viral on YouTube. “Subs” can create a community that actively anticipates and engages with your content, amplifying the reach of your videos through likes, shares and comments.
Boost Viral Videos with Submagic
Going viral on YouTube requires strategic planning, engaging content and audience interaction.
But, it especially involves the power of captions to hook your viewers and broaden your audience. If you are unsure how to use captions, check out our blog post: “How to Add Captions to YouTube Videos.”
People Also Ask
What makes you go viral on YouTube?
Create captivating, shareable content aligned with trends. Add Submagic captions for accessibility. Engage viewers early, optimize titles/thumbnails and stay consistent. Quality, relevance and community interaction boost visibility are crucial to know how to go viral on YouTube.
How many views is viral on YouTube?
There isn't a fixed view count for virality on YouTube. Generally, a video is considered viral when it significantly exceeds the creator's usual view count, gaining rapid attention and widespread sharing.
How to get 1k views on YouTube?
To reach 1k views on YouTube, create engaging content, optimize titles and thumbnails, share on social media, leverage keywords, and engage with your audience. Consistency, quality, and collaboration can also boost visibility, encouraging viewership growth.