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for editing your videos.

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Grant Cardone

Ali Abdaal

Chris Williamson

Pictory

1 star rating icon
3.7
out of 5 (
378
reviews)

Pictory.ai is an AI tool that turns scripts or long videos into short, branded clips—perfect for content repurposing.

About

Pictory

Pictory.ai turns your written content into video—no camera required. Drop in a blog post, script, or long-form video and it builds a complete piece using AI voiceovers, stock footage, captions, and smart scene editing. It’s built for marketers, bloggers, and business owners who need video content but don’t want to be on camera. It’s a solid solve for the “I have words but no footage” problem.

That automation comes with a trade-off: generic stock visuals and flat narration can creep in if you don’t step in and personalize. The AI’s stock selection might miss your brand tone, and the voiceovers can feel a little robotic. For best results, you’ll want to customize with your own visuals or sprinkle in branded b-roll. If you're after scale, Pictory delivers. Just know it works best when you bring your own creative seasoning to the mix.

Learn more about

Pictory

Claap

1 star rating icon
3.2
out of 5 (
198
reviews)

Claap is an asynchronous video collaboration tool for remote teams, allowing users to screen record and comment on videos.

About

Claap

Claap reimagines team communication through video. Instead of writing long emails or sitting through meetings, you record your screen, share it, and teammates comment right on the timeline. It's async video collaboration that actually makes sense. The AI even summarizes meetings and transcribes everything, so nothing gets lost.

But here's what it's not—a creative video editor. This is about communication, not content creation. You won't be adding effects or crafting narratives. It's Slack for video, not Adobe for artists. Perfect for teams who want to communicate better, not for creators making the next viral hit. What's your goal: better team collaboration or beautiful video content? For creative teams, consider tools designed for startups or specific industries that need both collaboration and content creation.

Learn more about

Claap

Submagic is a better alternative

Submagic is the better alternative to Pictory & Claap. Video editing done in 3 clicks, saves you time. Edit 3 videos for free.

Submagic is the better alternative to Claap. Video editing done in 3 clicks, saves you time. Edit 3 videos for free.

Submagic is the better alternative to Pictory & Claap. Video editing done in 3 clicks, saves you time. Edit 3 videos for free.

Google Global Review : 4.9/5Trustpilot Global Review : 4.8/5G2 Global Review : 4.9/5

Trusted by 100+ Top Creators

Grant Cardone

Ali Abdaal

Chris Williamson

Overview of Pictory Vs Claap : Transforming Long Videos into Viral Shorts with AI

Pictory

Pros & Cons

Pros

Cons

  • Creates videos from text/URLs easily
  • AI automation for visuals, voiceovers, subtitles
  • Getty Images integration
  • Limited advanced editing options
  • AI errors need manual correction
  • Requires stable internet

Pictory

Pricing plans

Plan

Cost

Starter
$19
Professional
$39
Teams
$99

Pictory

Reviews

Default user avatar icon
Katisha Burt
1 star rating icon

I was able to navigate throughout the platform fairly easily. I loved the process, but the only thing I didn't like was the watermark at the end of my videos...almost forces you to pay for a plan. Other than that I've already told others about Pictory.

Default user avatar icon
Cromaidz Productions
1 star rating icon

The interface is easy to navigate but AI video in general has a long way to go. It generates very generic images but if you work with it you can make it work.

Default user avatar icon
Carlo Maggitti
1 star rating icon

It could have a huge potential,but it is full of bugs,it is very slow,you can't work with it,even the simplest things don't work.

Claap

Pros & Cons

Pros

Cons

  • Auto meeting recording/transcription (99+ languages)
  • AI summaries and follow-ups
  • Good collaboration tools
  • Limited video editing features
  • Transcription accuracy issues
  • Free plan restrictions

Claap

Pricing plans

Plan

Cost

Free
$0
Pro
€24
Business
€48

Claap

Reviews

Default user avatar icon
D Bailey
1 star rating icon

Wanted to convert an audio recording to text, the very service that CLAAP offers. I completed the forms with my private data, received an e-mail from them, which doesn't allow you to reply to them. After completing my data and logging in. There is no option to send an audio recording to them. At best it was incompetence.All disappointing

Default user avatar icon
1 star rating icon

Default user avatar icon
1 star rating icon

Submagic is a better alternative

Submagic is the better alternative to Pictory & Claap. Video editing done in 3 clicks, saves you time. Edit 3 videos for free.

Submagic is the better alternative to Claap. Video editing done in 3 clicks, saves you time. Edit 3 videos for free.

Submagic is the better alternative to Pictory & Claap. Video editing done in 3 clicks, saves you time. Edit 3 videos for free.

Google Global Review : 4.9/5Trustpilot Global Review : 4.8/5G2 Global Review : 4.9/5

Trusted by 100+ Top Creators

Grant Cardone

Ali Abdaal

Chris Williamson

Frequently asked questions

How does an AI clip maker work?

Can AI-generated videos be monetized on YouTube?

How do I add a text-to-speech voiceover?

How does text-to-video AI work?

How to switch the AI Avatar’s voice category?

What are the top AI tools for generating video clips?

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