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for editing your videos.

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Grant Cardone

Ali Abdaal

Chris Williamson

ClipChamp

1 star rating icon
2.9
out of 5 (
4659
reviews)

ClipChamp is an easy video editing tool for beginners and individuals, featuring drag, drop, and create functionality.

About

ClipChamp

ClipChamp is Microsoft's answer to "everyone should be able to make videos." Drag, drop, edit—it's that simple. Now that it's part of the Microsoft family, Windows users get it built-in, which is pretty sweet. You've got your templates, stock footage, basic AI features, and even a free tier that's actually useful. It's video editing for the masses.

But "for the masses" means it's not for the pros. Complex effects, deep color work, advanced audio—that's not ClipChamp's jam. And being browser-based, you might hit some speed bumps with bigger projects. It's evolving fast, but it's still more "my first video editor" than "my only video editor." So what are you after: easy and accessible, or professional and powerful? For creators who need trendy AI transitions and automatic viral clip generation, specialized tools might be a better fit.

Learn more about

ClipChamp

Pictory

1 star rating icon
3.7
out of 5 (
378
reviews)

Pictory.ai is an AI tool that turns scripts or long videos into short, branded clips—perfect for content repurposing.

About

Pictory

Pictory.ai turns your written content into video—no camera required. Drop in a blog post, script, or long-form video and it builds a complete piece using AI voiceovers, stock footage, captions, and smart scene editing. It’s built for marketers, bloggers, and business owners who need video content but don’t want to be on camera. It’s a solid solve for the “I have words but no footage” problem.

That automation comes with a trade-off: generic stock visuals and flat narration can creep in if you don’t step in and personalize. The AI’s stock selection might miss your brand tone, and the voiceovers can feel a little robotic. For best results, you’ll want to customize with your own visuals or sprinkle in branded b-roll. If you're after scale, Pictory delivers. Just know it works best when you bring your own creative seasoning to the mix.

Learn more about

Pictory

Submagic is a better alternative

Submagic is the better alternative to ClipChamp & Pictory. Video editing done in 3 clicks, saves you time. Edit 3 videos for free.

Submagic is the better alternative to Pictory. Video editing done in 3 clicks, saves you time. Edit 3 videos for free.

Submagic is the better alternative to ClipChamp & Pictory. Video editing done in 3 clicks, saves you time. Edit 3 videos for free.

Google Global Review : 4.9/5Trustpilot Global Review : 4.8/5G2 Global Review : 4.9/5

Trusted by 100+ Top Creators

Grant Cardone

Ali Abdaal

Chris Williamson

Overview of ClipChamp Vs Pictory : Transforming Long Videos into Viral Shorts with AI

ClipChamp

Pros & Cons

Pros

Cons

  • Beginner-friendly interface
  • Free plan without watermark (1080p)
  • Microsoft integration and cloud sync
  • Lacks advanced features
  • Internet-dependent performance
  • 4K export requires paid version

ClipChamp

Pricing plans

Plan

Cost

Free
$0
Premium
$11.99

ClipChamp

Reviews

Default user avatar icon
Sarah
1 star rating icon

I like it for what it is - it's really easy to use and there are a lot of useful features in the free version. If you just need to cut basic videos and add some text, I think it's a great option.

Default user avatar icon
Brian Donovan
1 star rating icon

Awful. Don't buy it. There are far better out there and while I get some features because of my Microsoft monthly account, it makes it difficult to use to force you to the Premium edition.

Default user avatar icon
D
1 star rating icon

I HATE, HATE this app with a living passion. I spent 10 hours creating a video that I now can't download no matter what I do. It doesn't even start to download; it just does nothing.

Pictory

Pros & Cons

Pros

Cons

  • Creates videos from text/URLs easily
  • AI automation for visuals, voiceovers, subtitles
  • Getty Images integration
  • Limited advanced editing options
  • AI errors need manual correction
  • Requires stable internet

Pictory

Pricing plans

Plan

Cost

Starter
$19
Professional
$39
Teams
$99

Pictory

Reviews

Default user avatar icon
Katisha Burt
1 star rating icon

I was able to navigate throughout the platform fairly easily. I loved the process, but the only thing I didn't like was the watermark at the end of my videos...almost forces you to pay for a plan. Other than that I've already told others about Pictory.

Default user avatar icon
Cromaidz Productions
1 star rating icon

The interface is easy to navigate but AI video in general has a long way to go. It generates very generic images but if you work with it you can make it work.

Default user avatar icon
Carlo Maggitti
1 star rating icon

It could have a huge potential,but it is full of bugs,it is very slow,you can't work with it,even the simplest things don't work.

Submagic is a better alternative

Submagic is the better alternative to ClipChamp & Pictory. Video editing done in 3 clicks, saves you time. Edit 3 videos for free.

Submagic is the better alternative to Pictory. Video editing done in 3 clicks, saves you time. Edit 3 videos for free.

Submagic is the better alternative to ClipChamp & Pictory. Video editing done in 3 clicks, saves you time. Edit 3 videos for free.

Google Global Review : 4.9/5Trustpilot Global Review : 4.8/5G2 Global Review : 4.9/5

Trusted by 100+ Top Creators

Grant Cardone

Ali Abdaal

Chris Williamson

Frequently asked questions

How does an AI clip maker work?

Can AI-generated videos be monetized on YouTube?

How do I add a text-to-speech voiceover?

How does text-to-video AI work?

How to switch the AI Avatar’s voice category?

What are the top AI tools for generating video clips?

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